Following Fawcett Publications ' controversial introduction of Gold Medal paperback originals rather than reprints, Lion Books and Ace decided to publish originals. In , Ian Ballantine, a founder of Bantam Books , announced that he would "offer trade publishers a plan for simultaneous publishing of original titles in two editions, a hardcover'regular' edition for bookstore sale, a paper-cover,'newsstand' size, low-priced edition for mass market sale. By February , Ballantine was preparing to print , more. Houghton Mifflin sold 22, hardback copies in its first printing.
Ballantine's sales soon totaled , copies.
The 97th Step
Instead of hurting hardback sales as some predicted, the paperback edition instead gave the book more publicity. On the heels of that kind of sales and publicity, other Ballantine titles were seen in spinner racks across the country. During the early s, Ballantine attracted attention as one of the leading publishers of paperback science fiction and fantasy , beginning with The Space Merchants.
The Frederik Pohl and C. Kauffman scored when he acquired and edited Ray Bradbury's Fahrenheit Ballantine's science fiction line included the unusual Star Science Fiction Stories.
With cover paintings by Richard Powers , this innovative anthology series offered new fiction rather than reprints. Edited by Frederik Pohl, it attracted readers by combining the formats of both magazines and paperbacks. In the early s, the company engaged in a well-known rivalry with Ace Books for the rights to reprint the works of J.
Tolkien and Edgar Rice Burroughs in paperback form. Ballantine prevailed in the struggle for the Tolkien work, with their editions of Tolkien's The Lord of the Rings including a message on the back cover from Tolkien himself urging consumers to buy Ballantine's version and boycott "unauthorized editions". A separate Canadian edition of the books was published with different front cover art work. Tolkien asked for permission to add the back cover message. Betty Ballantine recalled: "And we did put a little statement on the back covers saying that Ace was not paying royalties to Professor Tolkien, everybody who admired Lord of the Rings should only buy our paperback edition.
Well, everybody got behind us. There was no publication that did not carry some kind of outraged article, and of course, the whole science fiction fraternity got behind the book. Whitfield and Gene Roddenberry. In , Ballantine published the novelization of a forthcoming science fiction film, Star Wars : From the Adventures of Luke Skywalker by George Lucas ; the book, like the film Star Wars released the following year, was an enormous success and sold out its initial print run. In the first three months, Ballantine sold 3.
Collection of cartoons from Pacific Stars and Stripes. He made four contributions to other magazines edited by Kurtzman. Perelman , Frank Sullivan , James Thurber and others; the page paperback was illustrated with cartoons by Kelly Freas who did the front cover. Another contributor to both Ballantine and the Kurtzman magazines was the cartoonist-author Roger Price. He did two humor books for Ballantine. Howard's sword and sorcery hero Conan the Barbarian , it was first published in trade paperback by Tor Books in October Conan and his companion, are pursued by pirates under the leadership of a hermaphroditic amalgamation of two lovers, who believe Conan's sword can separate them back into two individuals; the two stumble upon a subterranean realm, where the beautiful sorceress Chuntha and the necromancer Katamay Rey struggle for power over various intelligent but non-human races.
The weird cavern-dwellers include blind white apes, vampire bats, web-spinning plants, one-eyed monsters, giant earthworms in thrall to a witch; the local balance of power is threatened by the newcomers, various complications ensue, including a revolt of the enslaved creatures, before Conan can win his way back to the surface world.
One of the cyclops and a worm are featured sympathetically in a subplot. Writing on one of Perry's other novels, reviewer Ryan Harvey assessed the author's Conan corpus as " goofy ", noting that he "has a reputation among Conan fandom for overkill and general silliness. Silat Silat is a collective word for a class of indigenous martial arts from the geo-cultural area of Southeast Asia , more in the Old Malaya Empire, a region known locally as Malaya. It is traditionally practised in Brunei , Malaysia , portions of the Philippines , southern part of Thailand and central part of Vietnam.
There are hundreds of different styles and schools but they tend to focus either on strikes, joint manipulation, weaponry, or some combination thereof. Silat is one of the sports included in other region-wide competitions. Silat first made its debut in Southeast Asian Games and Asian Games, both were held in Malaysia as the home and the real land of Silat.